I’m a sales and marketing executive specializing in revenue-driven solutions for high-tech products, both domestically and globally. I’ve led marketing teams at two technology companies that produced both hardware and software: TrackingPoint & 3D Robotics, and currently am the head of sales and marketing at enterprise drone software platform Hangar.
As Vice President of Marketing at 3D Robotics, I lead a 16-person marketing and flight operations team that launched two consumer drone products and two enterprise drone products (one hardware, one software). Our biggest project was the launch of Solo: The Smart Drone, which took 3DR from a handful of retail locations in the US to 1500+ stores in 22 countries. Along the way, I also turned into a power user; all the aerial photos on this site I shot and edited myself. It has become quite the passion for me.
Before 3DR, I was Director of Marketing at TrackingPoint, an Austin engineering startup. TrackingPoint produces optics systems for firearms sold in outdoor retail channels, directly to high-net-worth consumers, and B2B to government and private companies.
There I managed a small team that was responsible for brand, content, PR and lead generation for B2B and B2C. In my two years leading the team, we doubled revenue each year, and our lead generation models accounted for 95% of all company revenue. My team generated 6 million views on YouTube, while federally restricted from advertising the products online. Our initiatives hit the front page of reddit and we even got 1m+ video views for our Google Glass hacking project.
Before my time in technology, I worked agency-side as the Creative Director at Brandsway in New York City. Along with sister company indieFORK, our team managed public relations, social media and events for major hospitality and beverage brands including Red Bull, Ciroc, Absolut, Grey Goose, and others. Our specialty was events — we executed pop-ups, concerts, hospitality suites, tradeshows, and remote presences at major cultural events globally. These included Sundance, Cannes, Project, Art Basel, Scope, The Grammy’s, the Super Bowl, New York Fashion Week, Paris Fashion week, and many more.
As Creative Director, I led the charge on design and social media campaigns and was part of the managing team for coordinating sponsor presences, influencers, and talent across accounts.